DEATH TO PERSONAL BRANDS
KNOW YOUR NARRATIVE & EVERYTHING IS EASIER
Leaving the corporate world to build your own business isn't easy. But once you know your narrative, everything gets easier.
It's not enough to build a brand and offer these days — your audience wants to see the real human behind the brand and know the real human story. People want more than "just marketing."
Led by two-time award-winning brand strategist and copywriter Matthew Nanes, Chapters Communique helps founders find and feel confident telling a meaningful story through strategies and coaching that lead the right people to say yes.
Because real human connections aren't made by hiding from the camera or AI. They're made face-to-face with real, meaningful stories.
Ready to roll? Hit the gold button, and let's chat and get to work.
THE PLAN
FOR A SUCCESSFUL NARRATIVE
You know your business is meant to make a difference. But if you can’t tell the story of why you do it and why it matters, your customers won't rally behind it.
That’s what Chapters Communique's intro Venture Workshop is for.
Using a version of Joseph Campbell's Hero’s Journey framework and deep, honest questions, we excavate the story of how you can guide your customers to what they want that only your brand can givev.
Because this isn’t surface-level personal branding. It’s a real, raw narrative and made to connect.
Here's how the Venture Workshop is done:
We'll do an intensive three-hour Narrative Workshop using The Hero’s Journey to explore your origin story, motivations, expertise, and your audience’s needs, and clarify how you will communicate with them.
Your new story deserves a strategy to connect with your audience. Using your story, we will build your next chapter: a bold narrative guidebook with your positioning and strategy that you can use to create brand content and share your new narrative with the world.
With your new narrative in hand, you're ready to go out into the world, with me as your guide, to tell it about you and your business's narrative, and make a difference in your customer's lives while feeling more connected to your work.
THE REVIEWS
WHAT CLIENTS SAY
Caleb Whittle
CMO, PrivateAuto
We did a storytelling session with Matt and it was great! I sometimes think it's my responsibility to work on our brand's story alone. But having Matt come in to walk me through the process helped solidify who we really are as a brand. It was obvious he knew what he was talking about and the hour led to some great "aha!" moments for how our brand can be received.
Getting out of our own ecosystem and having an expert walk through the story process was key to understanding our perception and making our customers the heroes of their own stories. You won't find a better bang for your buck anywhere else!
WHAT TO EXPECT
The Venture Workshop is the perfect starting point for founders who want to use their narrative to tell their story and build a brand.
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1:1 live three-hour Narrative Workshop based on my modified Hero's Journey framework
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A PDF brand messaging guide (including positioning and strategy) to help you communicate to the world about your brand
Starting at $500, we build your message and start connecting with your audience, and most importantly, yourself.
Book a free 30-minute strategy call to see if the Venture Workshop is right for you.
THE ORIGIN STORY
A lightbulb went off when I worked with a famous YouTuber on his brand messaging. There was a disconnect between the story about the brand he told internally in his company and the one he shared publicly to the world. In that moment, I knew founders need help embracing their story to create a brand people rally behind.
Combine that with a deep love for narrative and The Hero's Journey, I realized that when founders embrace the good, bad, and the ugly of their narratives, something powerful happens with their purpose and content.
Hi, I'm Matthew Nanes, an award-winning brand strategist and copywriter from Ogden, Utah, with over ten years of experience in brand strategy and content creation.
With experience helping 50+ founders find their brand narrative through award-winning branding and content, I help you build your business on that foundation.
Book a free 30-minute strategy call to see if the Venture